This sector, whose membership includes most flower and plant producers in Andalusia, exists both as an Asociafruit sector and an association with a legal personality of its own. The latter is known as Asociaflor-Andalucía.

It is divided into five subsectors: cut flowers, ornamental plant nurseries, fruit and citrus tree nurseries, olive tree nurseries and forest plant nurseries. As a whole, the sector represents cut flower producers from North-western Cadiz and some areas of Seville; ornamental plant growers in Malaga and Almeria; olive tree nurseries in Cordoba and most nurseries and flower and plant producers throughout Andalusia.

The Andalusian flower and plant production sector is growing steadily and acquiring increasing economic and social importance – as a labour-intensive industry – in Andalusian farming.